How one adviser brought advice to life with cashflow modelling

Client Context

James* was an experienced IFA who prided himself on giving thorough advice. His challenge was helping clients really see the value of his recommendations. Many nodded along to spreadsheets and charts, but few truly understood what the numbers meant for their lives.

James wanted a way to bring advice to life in a way clients could grasp instantly.

The Challenge

The limitations were clear:

  • Clients struggled to visualise the long-term impact of advice
  • Spreadsheets felt abstract and disengaging
  • James worried clients weren’t fully connecting with the planning process

He knew that if clients couldn’t picture their financial future, they might not act on his recommendations with confidence.

The Turning Point

When a client hesitated to move forward with a pension consolidation because they “couldn’t quite see the difference,” James realised he needed a better way to demonstrate outcomes.

The Solution

James partnered with Plus Group for cashflow modelling support. We:

  • Built bespoke cashflow models for his client cases
  • Presented complex strategies visually, showing outcomes year by year
  • Made adjustments live to illustrate “what if” scenarios in real time

Implementation Insight

We started with a retirement planning case. By modelling two scenarios side by side — staying with the client’s current versus consolidating pensions — the client immediately saw how much more secure their future looked with James’ advice.

Results

  • Clients engaged more actively in discussions
  • Increased trust in James’ recommendations
  • Faster decision-making, with clients confident in their choices

Emotional Impact

For James, the biggest win was seeing the lightbulb moments. Clients no longer nodded politely — they leaned in, asked questions, and left meetings feeling reassured and excited about their financial future.

Before vs After

Before Plus group

After Plus group

Clients disengaged with numbers

Clients engaged with visual scenarios

Advice felt abstract

Advice felt personal and clear

Decisions delayed

Decisions made with confidence

Barriers Addressed

James worried cashflow modelling might overwhelm clients with too much detail. Instead, it simplified the conversation, turning numbers into a story clients could connect with.

If you want clients to engage fully with your advice, Plus Group’s cashflow modelling support makes the future visible, helping clients see the impact of their decisions.

Snapshot

Client:

Independent Financial Adviser, sole practitioner

Service used:

Outcome:

Clients engaged more deeply, advice understood clearly, adviser confidence increased