Matt Cordas joins Plus Group as Commercial Director
  • 17 Nov, 2025
  • Read Time: 2 minutes

Matt Cordas joins Plus Group as Commercial Director

We’re growing fast and bringing in the right people to take things to the next level. Today, we’re excited to welcome Matt Cordas as our new Group Commercial Director.

If you’ve spent any time in the financial advice world, you’ll probably know Matt. He spent more than ten years at St James’s Place in senior marketing leadership roles, helping shape how advisers were supported, how the brand showed up, and how national campaigns were delivered during one of SJP’s strongest growth periods.

He’s also played a big part across the profession more broadly – contributing to initiatives like the Future Financial Adviser platform and the New Talent Alliance. And on LinkedIn, he’s known for being one of the few people who cuts through the noise with useful, straight talking insights. He’s recognised as a Top Voice in financial services for a reason.

At Plus Group, Matt will be focusing on exactly what advisers tell us they care about most – reliable support, smart processes and solutions that make running a firm easier. He’ll be leading our commercial strategy, partnerships and proposition development across everything we do, including:

  • Paraplanning
  • Client servicing
  • Admin support
  • Marketing support
  • Halio.ai – our AI powered social media and content platform

Here’s what Matt had to say about joining us:

“Plus Group has built a reputation for quality and trust, supporting thousands of advisers over the past decade. The next chapter is about scale – helping thousands of firms simplify, grow and deliver outstanding client experiences. I’m excited to help drive that evolution.”

Scott added:

“Matt’s appointment reflects our ambition to accelerate Plus Group’s growth and deepen our partnerships across the profession. His experience, influence and understanding of the adviser landscape make him an outstanding addition to the leadership team.”

Plus Group has been supporting advisers for more than ten years. We’ve always focused on one thing – giving firms the kind of support that actually makes their life easier, not more complicated. Matt joining strengthens that mission and helps us keep improving how we serve advisers right across the UK.

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